Workforce Development Resources for Employers

PA Labor & Industry
COVID-19 Resources


Proven Ways to Generate New Leads During an Economic Downturn
Posted on Tuesday, July 7, 2020 at 10:43 AM

Date: July 16, 2020
Time: 11:00 am – 12:00 pm
Cost: Free
Location: Zoom


There is no surprise that COVID-19 has had a tremendous impact on companies. Manufacturers cannot attend trade-shows or hold events at this time, so they will have to rethink the way they generate leads, network and do business overall.


This webinar, presented in partnership with DVIRC, will review proven lead generation process that aligns companies’ capabilities with market opportunities to drive measurable growth by generating qualified prospects. Few business challenges compare to the urgency of maintaining a pipeline of sales opportunities. Without a steady flow of qualified prospects that match companies’ capabilities and will be receptive to your sales message, no business can sustain itself for long.


This webinar will cover:

  • Building a lead generation plan
  • Formulating your company’s value proposition and evaluating your core competencies
  • Leveraging market research to identify top prospects
  • Identifying and pursuing specific companies and titles
  • Effectively deploying a business development outreach program
  • Bonus: Examples of how manufacturing leaders have effectively generated increased sales using this process


Email with any questions.




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